The purpose of this campaign was to bring awareness to consumers that the motorcycle season was approaching and to convince them to use HUB for their insurance needs. This goal was achieved handily thanks to a full campaign that spawned posters, decals, tent cards, etc.
This large die-cut standee was the first of two flagship pieces that stood 30 inches tall and was an excellent way for HUB to stand out when compared to other company's lackluster POS in the same locations.
This billboard was the other flagship piece that was situated alongside a very busy highway near their office which further convinced customers of their growing need and helped cement the program as a success.
